Byline: Peter Brown
In this town, Dieter Zetsche and Wolfgang Bernhard are simply "Dieter and Wolfgang.''
That's how other top Chrysler group executives referred to their CEO and COO during a recent press preview here. Not for Americans is the Germans' formal and more customary Herr Zetsche.
The Germans who came to rescue Chrysler three years ago work hard to be as casually American as they can be, and they've succeeded at being liked and respected within the Chrysler group. But for all the American informality, they also are creating a kind of German automaker in Detroit.
Witness some of the vehicles they've been showing dealers and the …

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